The United Nations recognizes perfume-related know-how.
The French ambassador to UNESCO visited Grasse to present the local authorities with the certificate of its inscription on the intangible cultural heritage of humanity register,
"Perfume-related know-how"
The United Nations officially presented Grasse with the certificate of its inscription on the intangible cultural heritage of humanity register.
The reward for ten years of work to recognize perfume-related know-how.
The perfume know-how of the Grasse region is considered one of the elements of universal cultural heritage.
However, this certificate is not unlimited in time. It is necessary to live up to this recognition and thus maintain these know-hows.
Indeed, Grasse is now recognized as the world capital of traditional perfumery but must ensure the protection of this tradition.
Both the culture of perfume plants, distillation, and perfume exploitation. all these know-hows must be maintained.
It must not dissolve into modernity. Spaces for perfume plants must be preserved, and the urbanization of fields avoided. This is a choice that involves local authorities.
The city of Grasse is ready to meet this challenge.
This UNESCO label will inevitably have implications for the future.
Grasse is highlighted worldwide through this recognition.
All perfume companies worldwide have an interest in establishing themselves and claiming their affiliation with our territory.
Major perfume and cosmetics companies are settling in the Grasse region.
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