The smell is a vector of commensality for a society damaged by disenchanting individualism, but it can also provoke social distancing. This is where perfume comes into play. By sublimating the organic and the dread it arouses, perfume can enhance human relationships by avoiding suggestion in social interactions. Perfume can also reveal the intimacy of the person, but it is important to emphasize that perfume is an artificial and objective product that claims a subjective use, that is, self-seduction and seduction of others. In short, perfume has both an ontological and social mission. It compensates for the antisocial function of smell by converting the discredit attached to olfaction and odor. It warms and illuminates like the parousia of the very essence of the person, inducing a denial of physiology. In our current society, changing customs impose an increased disgust for organic odors. Hypersensitivity compensates for the likely decrease in our sensory acuity, and the progress of deodorization falls short of meeting our sensitive requirements alarmed by increasing pollution. This is why aromatherapy, experiencing a resurgence, as well as deodorization of public places and shops, are becoming increasingly popular. Finally, perfume plays a sociological role in achieving a particular synthesis of selfish individual teleology and that of the social. Stylization, no longer contemplated but inhaled, exerts a deeper influence because it is more immediate, a second form of dialectic between distance and proximity testifies to this. Perfume converts the discredit attached to olfaction and odor, thus creating an illusion of intimacy and cleanliness, thereby contributing to improving human relationships.
